The paradox of choice dating sites

Does having more choices end up making us less happy in our relationships? Long before I was married, a friend and I joked that despite men being half of the world's population (around 2.5 billion at the time) there were only around 1,000 potential future husbands for me.

We went online and did some research to get a more accurate estimate.

The most everyday list of items and yet the grocery store offers variety after variety of each.

Elite Singles investigated this ‘paradox of choice’ concept, discovering that long-term happiness might be best achieved when we have fewer options...

You're probably familiar with the phrase, "paradox of choice." The notion comes from a theory by Barry Schwartz, a professor at Swarthmore College.

Most people intuitively believe that having more choices will lead to greater happiness. Schwartz argues that too many choices make it harder to decide—and decide well—and that the more options you have, the less happy you will be.

(On a side note, turns out he had a picture of me when I was 11—turns out we attended the same summer camp as kids. )Similarly, I think online dating offers additional benefits that greatly outweigh any challenges.

Here are a few of them: If you do your homework, online dating will allow you to narrow your focus.

Indeed, every decision we make these days - from what to have for breakfast to who to date - is loaded with an abundance of choice: one of the perks of living in a globalized society, right?

The internet allows you to get to know thousands of people around the world.

But I understand that for some people, having more choices just feels like more work and more decisions. But for someone who's had her share of hilarious and heinous dating experiences, as well as friends with lots of stories to share, I truly believe that more choices not only make the stellar people stand out but also increase the likelihood of finding the right one for you.

Since Schwartz wrote his book ten years ago, many have begun to apply the paradox to people (and to dating in particular), and they've found that it certainly influences the way we approach love.

Indeed, Schwartz himself said in a recent interview that ‘’my suspicion is that [social media] and dating sites have created just the thing I talk about in connection with consumer goods: Nobody’s good enough and you’re always worried you’re missing out.’’ It’s not just Schwartz who feels this way; other research has shown that people can easily feel swamped by an unfiltered online dating process.

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Online dating provides a relaxed, flexible experience. It’s a well-known fact that women are great multitaskers.

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